October 31, 2016 |

Building a Personal Brand:

@Plant_Powered_Anna's guide to staying authentic with an audience

The first thing you want to ask yourself when building a social presence is, "who am I" and "what do I represent?" No, I don’t just mean what’s your name and who are your sponsors! I mean YOU.These were the questions I frequently asked myself two years ago as I started to build my “social media presence” when I finally broke down and bought a smart phone. (Yes, two years ago I had a flip phone. That sucker was 10 bucks a month so go ahead and laugh it up!)Developing my personal brand on social... [view more]
Posted in: Ambassador Stories
October 14, 2016 | Georgia Shaw, Director of Marketing

What's Your Story?

Become a Topo Ambassador!

Several times a week we receive notes and phone calls from our customers, eager to share a positive story or anecdote about his or her experience with Topo Athletic.  Ever since our launch  in 2013, we knew these stories would become the touchstone of the brand, and that these individuals would be the substance of our mission and culture.   What began as enthusiastic customers and inspiring stories, turned into a team of 50 ambassadors that live our mission everyday, and then tell the world... [view more]
Posted in: Ambassador Stories
October 7, 2016 |

Voyage to Self-Discovery:

Risk, love and war at Ironman 70.3 World Championships

The day I qualified for the 2016 Ironman 70.3 World Championships was the day I placed second female overall at Ironman 70.3 Lake Tahoe. That course pushed my physical limits, but nothing like the challenge that awaited me a year later in my homeland of Australia.I began racing triathlons as a teenager, but never could have predicted that it would lead to a World Championship and a career in coaching that I treasure. Racing triathlons has served as a remarkable conduit for self-discovery and... [view more]
Posted in: Ambassador Stories
July 7, 2016 |

Paul Giblin: WS100 Race Recap

After running 100 miles in just 16:53.20 and finishing 5th place overall, Paul (understandably!) took some time to rest and recover his tired body and mind. Today, he is ready to tell us all about that incredible journey.

We are incredibly proud to have worked with Paul through the last couple of months, collaborating on #trailtips and watching his training as he progressed towards the big race. All of us at Topo Athletic were very excited to hear how he raced, and could not be happier for him and his result. Read on to see how this Topo Athlete took down one of the hardest ultra-marathons in the world.  Pre-race:By the week of the race you are normally just desperate to get going. Western... [view more]
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June 22, 2016 |

#Trailtips 4: Tapering

The Western States 100 Mile Endurance Run is this weekend! Today we find out how Topo Athlete Paul Giblin is preparing physically and mentally for the incredible 100 miles ahead.

At any distance, finding yourself less than 100% on race day is one of the hardest things to overcome. Is it possible to still go out and have a strong performance? Sure is - but training smarter in the weeks before stepping to the starting line can make a huge difference for an athlete's body, mind, and performance. Runners from the Jr. High to Olympic level have training plans intelligently designed by their coaches to achieve peak physical and mental condition right down to the day of the... [view more]
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A source of inspiration and information from the team at Topo Athletic.

Thanks for checking out ACU-Running, brought to you by Topo Athletic.

Before you start this program, please note the following things: 

Thanks for taking the time to read this and we hope you enjoy the ACU-Running Program!

Team ACU-Running


Brad Cox Lic.Ac. is a Movement Specialist, ACU-Running Coach and Licensed Acupuncturist specializing in Orthopedic Acupuncture and Sports Medicine.  He is the co-Founder and CEO of ACU-Mobility and ACU-Running.  ACU-Mobility is an educational and mobility products company, dedicated to the development of unique sport specific corrective exercise programs and innovative product design.  Brad has treated hundreds of athletes including: Olympic and world class Runners, Triathletes, Power Lifters, Elite Crossfitters and Professional Strong Men.  He is a consultant and running mechanics expert for TOPO Athletic.  He teaches workshops and seminars on running mechanics, mobility and movement analysis around the U.S.


Dr. Sonia Pasquale D.C., Lic.Ac. is a Chiropractor, Sports Physician, Licensed Acupuncturist, Movement Specialist, Nutrition Counselor and Co-Founder of ACU-Mobility and ACU-Running systems.  She has specialties in Orthopedics, Functional Movement Analysis, Functional Medicine and Women's Health.  She incorporates advanced Chiropractic and Acupuncture manual techniques to create a unique integrative approach to treatment.  She works with both Elite and Novice athletes to help them achieve their individual physical goals.  She is the Director and co-Owner of Wakefield Wellness Center outside of Boston MA.


Chris Lehman , Lic.Ac., MAOM, Dipl. OM is a Licensed Acupuncturist, Chinese Herbalist, Movement Specialist and ACU-Running Coach.  Chris Specializes in Orthopedic Acupuncture and functional movement analysis working with all kinds of Athletes.  He focuses on balancing the body through Acupuncture and manual therapies to enhance proper biomechanics with an emphasis in sports medicine and injury prevention.


Kaitlin graduated from the University of Massachusetts Boston with a Bachelor of Science in Nursing.  After graduation she worked for a short time in the Med/Neuro ICU at Moore County Regional Hospital in NC.  Kaitlin has been an avid runner for many years, having completed several road races at both the half marathon and marathon distance, before switching to trail running.  Her love for trail running came from the many long distance hiking trails she has completed, such as the Continental Divide Trail and Appalachian Trail.  She is excited to share her love for running by being part of the ACU-Mobility team!

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