How the Halsa Stole My Heart

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Exhibit A: Halsas = instant happiness
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The women's Halsa in its native environment (shown in emerald/black)
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The lovely feet and ankles of our favorite food/fitness/fashion blogger, Juli Bauer of paleOMG.com. (shown in lime/orchid)
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Ambassador Dan Akers (@den_of_lions) warms up the bar (shown in charcoal/mango)
March 31, 2015 | Georgia Shaw, Director of Marketing

How the Halsa Stole My Heart

Staff Picks: our director of marketing, Georgia Shaw, gives 4 reasons why the Halsas are her #1

OK, I know I’m not supposed to do this, but I did: I picked a favorite.  Don’t get me wrong, there is something special about each member of our Topo product “family,” but there’s just something about that Halsa that makes me wanna smile every time I lace up those Bad Larrys.  I like them so much, in fact, that I just had to write this blog post.  PDA isn’t really my thing, but I’m putting it all out there for this one.

A few disclaimers: 

1.  I work for Topo (so, duh, I like Topos a lot).

2.  I am a CrossFitter, meaning that Topo’s latest fitness shoe is already positioned for a win.

3.  As a Topo team member, I have the privilege of offering feedback and ideas during the design and development phase of product creation. The fact that I can feel  some of my own suggestions come to life is just the coolest.  My hope is that other athletes will be able appreciate some of the subtle features that we, as a team, put into the Halsa.  

 

I could write a pretty lengthy testimonial, but no one wants to read that.  Instead, I’ve narrowed it down to 4 features that make the new Halsa my undeniable, numero uno, top-of-the-charts favorite:

1. Color: I’m not going to lie, I am a sucker for good color.  Function is king, of course, but there is something about a killer colorway that draws me in with its tractor beams.  Just look at those rich, vibrant (can I say juicy?) colors.  It’s like working up a killer sweat with sweet pieces of candy on your feet.  Also, I love candy.

2. Shape: I have a long, slightly narrow foot (sometimes referred to as my “skis”).  So, although I love letting my toes spread out and breath, sometimes a slightly snugger fit makes me feel more in control.  In comparison to its older brother, the Santé, the Halsa has a slightly trimmer last, both in width and volume. This lets me feel totally dialed-in when doing things like shuttle runs, box jumps, and over-the-bar burpees.  I wish I could say that the Halsa has even inspired a newfound love for over-the-bar burpees, but alas, it is not so.  Maybe that will be a feature in the Halsa v.2.

                

3.  Weight/structure ratio: Have you ever noticed that the “tougher” a shoe is, the stiffer and heavier it becomes?  What I dig about the Halsa is that it’s substantial enough to make me feel confident when lifting heavy, but it’s light and flexible enough to make me feel agile and nimble.  It’s like being able to go from beast mode to ninja mode in a single workout!

                                    

4.  Shelf life: The Halsa gets even better with age!  The more I wear this shoe, the more it “learns” the shape and flex points of my foot.  Unlike a running shoe that begs for replacement every few hundred miles, the Halsa starts to feel like a second skin with every passing workout. 

               

Well, there it is, my unabashed love for the Halsa for everyone to read.  I hope you like the Halsa as much as I do. If you have any questions about the shoe feel free to chime in in the comments section below or, if you'd like to check it out online, click here

If you're feeling social, follow me at @gwsha (Twitter) or @georgiafanshaw (Instagram)

Posted in: 
Products
Topo Life
Georgia Shaw, Director of Marketing

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Team ACU-Running

BRAD COX

Brad Cox Lic.Ac. is a Movement Specialist, ACU-Running Coach and Licensed Acupuncturist specializing in Orthopedic Acupuncture and Sports Medicine.  He is the co-Founder and CEO of ACU-Mobility and ACU-Running.  ACU-Mobility is an educational and mobility products company, dedicated to the development of unique sport specific corrective exercise programs and innovative product design.  Brad has treated hundreds of athletes including: Olympic and world class Runners, Triathletes, Power Lifters, Elite Crossfitters and Professional Strong Men.  He is a consultant and running mechanics expert for TOPO Athletic.  He teaches workshops and seminars on running mechanics, mobility and movement analysis around the U.S.

DR. SONIA PASQUALE

Dr. Sonia Pasquale D.C., Lic.Ac. is a Chiropractor, Sports Physician, Licensed Acupuncturist, Movement Specialist, Nutrition Counselor and Co-Founder of ACU-Mobility and ACU-Running systems.  She has specialties in Orthopedics, Functional Movement Analysis, Functional Medicine and Women's Health.  She incorporates advanced Chiropractic and Acupuncture manual techniques to create a unique integrative approach to treatment.  She works with both Elite and Novice athletes to help them achieve their individual physical goals.  She is the Director and co-Owner of Wakefield Wellness Center outside of Boston MA.

CHRIS LEHMAN

Chris Lehman , Lic.Ac., MAOM, Dipl. OM is a Licensed Acupuncturist, Chinese Herbalist, Movement Specialist and ACU-Running Coach.  Chris Specializes in Orthopedic Acupuncture and functional movement analysis working with all kinds of Athletes.  He focuses on balancing the body through Acupuncture and manual therapies to enhance proper biomechanics with an emphasis in sports medicine and injury prevention.

KAITLIN ALLEN

Kaitlin graduated from the University of Massachusetts Boston with a Bachelor of Science in Nursing.  After graduation she worked for a short time in the Med/Neuro ICU at Moore County Regional Hospital in NC.  Kaitlin has been an avid runner for many years, having completed several road races at both the half marathon and marathon distance, before switching to trail running.  Her love for trail running came from the many long distance hiking trails she has completed, such as the Continental Divide Trail and Appalachian Trail.  She is excited to share her love for running by being part of the ACU-Mobility team!

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